With his first hall in 1946 in the Bordeaux covered market, Robert Labeyrie launched a small business in order to sell the products from the region of “Landes” (Foie Gras, salmon from the river Adour, poultry and game).
Labeyrie, a leading company in South-West of France
- Turnover: 260 millions
- 13 000 tons of finished products
- 1 344 employees of whom 976 permanent contracts
- 26% of market share on the foie gras market with Labeyrie brand
- 32% of market share on the smoked salmon market with Labeyrie brand
- 87% of brand awareness for smoked salmon
- 90% of brand awareness for foie gras
IGP Sud ouest, (south west of France)：The certification “IGP Sud-Ouest” (South-West of France), launched in 1994, is a real supporter of the Foie Gras industry from South-West of France. Labeyrie is a main actor in the creation of the “IGP Sud-Ouest” label for its ducks supply.
Ducks from the SouthWest of France are bred, fed, killed and sliced in the South West of France. Why South-West of France? South-West of France and Duck Foie Gras have a reputation and a tradition that are linked. For more than 2 centuries, South West of France Duck Foie Gras producers acquired an irreplaceable know-how which allies both evolutions of the preservation techniques and respect of the traditions.
