Similarities between both Italian and Chinese cultures cannot be more obvious than its cultural pride of culinary excellence. While Italian culinary history dates back to more than 2,000 years ago, Chinese culinary history takes a step back in time further to 5,000 years ago. As Italian cuisine is more obviously linked to its greatest export of pasta & pizza, what is rather invisible to the eye is its culinary differences between regions. Tastes and masterpieces differ from Sicily, Parma, or Sardinia, much the same as here in China, where flavors differ in Sichuan, Hunan, Shanghai or Guangzhou.
It is in this pursuit that Barilla is launching its “中意面” (zhong yi mien) concept, where the traditional Chinese chao mien is linked to Italian pasta. During the promotional period September to December, birthday celebrants in the nominated months can have their usual birthday noodles replaced with Barilla “birthday” pasta in selected restaurants around Shanghai. Likewise, birthday celebrants will also have the chance to win various prizes, and of having their photos viewed by millions of web users on www.kubang.net and www.sinodis.com.cn . For more information, visit these websites for details and restaurant listings.
Buon appetito!!! and a happy…“… Barilla birthday to you, Barilla birthday to you …”
Celebrate your birthday with Barilla pasta, a fusion between Chinese and Italian style. Barilla’s promotion will run for 4 months, from September to December, with Barilla birthday pasta free on your birthday in all restaurants partnering with Sinodis. For more information contact us.
Birthday Restaurant List:
La Dolce Vita - 1/F, The Mansion, 291 Fumin Lu
Lotus Land - House 12, Lane 274, Tai Kang Road
Briccocafe Pasta & Pizza Lounge - 158 Chengdu Nan Lu, Huaihai Zhong Lu
Culto Coffee Cioccolato - B1, No 1618, Nanjing Xi Lu
Julie's food – 26, No 3338, Hongmei Road
BIG BAMBOO - No 132, Nanyang Road
Dai Mu Roast Restaurant - 3F, No 167, Jiangning Road
Lemidi - 7, No 3338, Hongmei Road
Purple - 2F, No 1333, Huaihai Zhong Lu
