Sinodis was recently appointed category captain to help Tesco China to manage their imported products offering and shelf layout. Sinodis will be conducting a trial with this international retailer in both the Grocery and Dairy categories for two stores. The objective of this trial is to help Tesco identify the right imported products range and better promote imported products to a growing number of “upmarket customers”, a very important customer segment for this retailer. We are excited to be able to work together with one of the world’s leading retailers to help them grow and promote imported products to more of their customers.
