What do you say when taking pictures? “Qiezi”? The Chinese will say so. But do you know what most foreigner will say? They say "Cheese"!

Started at the end of last month, a thematic campaign – "Say Cheese" has been launched. The first road show was held at Bailian (Wujiaochang) on Aug. 30th. During the show, participants left their smiling moment with President shoot board and mascot. The winners of the smiling competition also received a hamper of imported food as prize.

The ongoing "Say Cheese" story with President cheese will bring you more events as well as online smiling competition in the coming days.