Marketing Expertise

Before each product launch, Sinodis carefully assesses the product¡¯s market potential (prices, packaging, taste acceptance, competition) and prepares a detailed sales and marketing plan in line with our principal¡¯s requirements.

Our commitment to targeting local consumers is backed by a strong record of successful product launches such as: Bongrain Tianjin cheese, Entremont, President dairy range, Barilla pasta, Carapelli Olive Oil. All these products now have a strong market presence and good brand recognition among Chinese consumers.

Using our understanding of the local market, Sinodis adapts the products and their packaging to meet both Chinese food authorities requirements and local consumer expectations.

Through creative promotion programs, we build up brand awareness with qualitative and quantitative in-store promotions. In addition we create a communications campaign based on the distribution channel. Sinodis is your competitive edge to efficiently enter the China market.